With the new import tool, Microsoft aims to address the growing frustration with outdated e-mail services.
Microsoft has
lately stepped up its efforts highlight flaws in Google's services with
its Scroogled campaign – it even launched an online store to sell
Scroogled merchandise. And now Microsoft has come up with a tool that
makes it to easier import your Gmail account to Outlook.com. The new
tool will be rolled out to users in coming weeks.
According to Microsoft, the new tool is
part of the ongoing efforts to address 'growing frustration with
outdated e-mail services'.
“...the response to our work with
Outlook.com has been overwhelmingly positive and we continue to be
humbled by how much so many of our customers love using it. At the same
time, there are people who aren't quite as happy with their email
service. For example, discontent with Gmail seems to be on the rise,”
says Microsoft in a blog post.
The company highlights a study by market
research firm Ipsos that says 1 out of 4 users will switch email
providers if it was easy to do. The study pointed out factors such as
interference of ads with email experience, improved spam filters and
simplistic user interface are among key areas customers identify as the
most important.
Microsoft says the new tool helps import
Gmail emails into Outlook.com inbox. With the import (after connecting
Gmail account (using OAuth) to your Outlook.com account) , Google
contacts will automatically appear in Outlook.com. The company promises
to preserve structure of your inbox, including read/unread status of
emails.
The tool also helps set up Gmail address
as a "send-only" account so you can continue to send email from your
@gmail.com address, from Outlook.com.
To know more about Outlook's new tool, click here. To begin, simply start the process here.
